Cadillac Takes Up Residence in Paris

Located in the heart of Paris, across from the Opéra Garnier, the new Paris flagship store of Cadillac has opened its doors with two prestigious guests.

Although we have been critical of the models chosen by Cadillac for its entry into the European market, it would be completely dishonest to deny the American brand’s intention to do well. In the wake of the grand opening of the Cadillac City Paris, we can even assert that it is a genuine effort to do very well!

Located in the heart of the City of Light, 7 Meyerbeer Street in the 9th arrondissement, opposite the Opéra Garnier, Cadillac City Paris serves as a showcase for the two models selected by the manufacturer for its electrified offensive in Europe. The LYRIQ, of course, which we recently introduced to you, and the brand new OPTIQ. Upon entering, a long corridor pays tribute to Cadillac’s universe. A way to remind visitors that this is not a startup automobile brand but a company founded in 1902 that has written some of the most beautiful pages in automotive history. Cadillac is the American dream, a certain idea of elegance, and of course, grandeur. Each era has been marked by at least one model loved by stars around the world. Driving a Cad’ means belonging to a select circle of friends of the good. Beyond this nostalgic step, visitors step into a bright winter garden before entering the luxurious and contemporary universe of Cadillac in 2024, a successful blend of classic and modern.

Welcome to Cadillac

On the ground floor, the OPTIQ makes its big French premiere. This new electric vehicle will be equipped with 143 kW electric motors at the front and 68 kW at the rear. Its batteries will be supplied through a joint venture between CATL and SAIC. With a length of 4.822 m, a width of 1.912 m, and a height of 1,643 mm, the Cadillac OPTIQ will directly compete with the reigning Tesla Model Y. A model much better suited to the European market than the large and luxurious LYRIQ.

Upstairs, a customization journey will assist you in defining the vehicle that suits you best with the brand’s experts before making the final decision. Several relaxation areas, a private consultation room, and a playful area with digital automotive-themed games to entertain children are all thoughtfully arranged to encourage visitors to want to return.

Cadillac City Paris will be open from Monday to Saturday, from 10 am to 7 pm, with a late night on Thursdays until 9 pm. In an era of digitalized purchasing journeys, this choice by Cadillac can only please us. A perfect rounding maneuver for a successful landing in Paris.