Lucid Air Grand Touring, better but still more expensive

Lucid has decided to create luxurious, high-tech cars with very long ranges. And it doesn’t matter if they sell little.

It would be extremely dishonest to criticize the quality of the Lucid Air. But after losing 687 million dollars in 2022, Lucid Motors reportedly lost an additional 752 million dollars in 2023, for a total loss of 2.17 billion since its inception! It doesn’t matter because the company’s links with the Saudi sovereign fund make these financial questions very vulgar and inappropriate. So, innovations continue to follow one after another, and the large Air sedan proudly continues its career.

The 2024 model of the Lucid Air Grand Touring benefits from many improvements. Power remains at 820 hp and the declared range is 830 km, making it the absolute benchmark in the sector. The car now features the heat pump from the Sapphire finish, which improves battery efficiency, especially in cold conditions. This also allows for maintaining high power for longer during sporty use. The automatic battery preconditioning also enables faster charging, by 15 to 30%, according to the manufacturer.

In the United States, the model is offered starting at $109,900. That probably doesn’t mean much to you, so to establish a reference, it’s the base price of an Audi e-tron GT quattro, which is less powerful and offers a shorter range… but it’s an Audi. If you can’t afford it, there’s the Air Pure with a 670 km range at $69,900, but once across the Atlantic, it’s available in Europe at 85,000 euros, roughly the same price as a Tesla Model S. In short, Fluctuat nec mergitur for the luxury struggles of Lucid.

READ ALSO: Lucid Air Has a… Four-Legged Mode!