No, the Tesla Cybertruck is not a commercial flop!

If we think polarizing, we inevitably think of Tesla and even more so of its extraordinary pickup. Yet it seems to find its clientele.

The Tesla Cybertruck, you either love it or you hate it, but there’s no middle ground. Whether you’re looking for a utility vehicle or a daily car, it’s never a reasonable choice. And when it triggers rejection, its detractors certainly do not hold back. Accused at various times of being dangerous for pedestrians, rusting, chopping off fingers, blowing out tires due to poorly designed rims, and even being more polluting than a diesel pickup! There is always a grain of truth in all this, except of course for everything related to emissions, but so much exaggeration!

It works when Tesla does Tesla

Priced at 100,000 dollars, it must be perfect. But who is? This doesn’t seem to bother its sole American clientele as, according to Standard & Poor’s mobility division, the Cybertruck sold nearly 4,000 units in May and June. This makes it the 5th best-selling electric vehicle in the United States. We are indeed talking about cars and not pickups, since if we limit ourselves to utility vehicles, the Cybertruck crushes its two main competitors, the Ford F-150 Lightning and the Rivian R1T. For Rivian, which lacks Tesla’s financial strength, this is logical, but for the giant Ford, it’s a real slap in the face.

For the Cybertruck, what seems to make the difference is precisely its difference. At a time of uniformity and SUVs for everyone, driving a Cybertruck is an act of protest, a refusal to integrate into the herd. The exact opposite of Tesla Model 3 and Model Y owners who are too happy to be part of the dominant community and thus reassured by the numbers that they made the best choice.

Once the limited Foundation Series edition has sold out, we should begin to see the appearance of “lower-priced” Cybertrucks in Tesla’s catalog. It goes without saying that the wave is not about to die down.

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