Lamborghini Excels with Record Sales

The revenues of Lamborghini increased by 14% to reach 1.62 billion euros in the first half of 2024. Unprecedented!

The crisis? What crisis? With deliveries up 4% in the first half of 2024 compared to the same period in 2023, with 5,558 cars sold, Lamborghini is moving at full speed. Indeed, profits (458 million euros) and margins (28.2% compared to 32.1%) have fallen, but the reason is clear: the shift of all its ranges towards hybrid technology and, eventually, towards electric. This requires huge investments in R&D and industrial modernization.

The sales record of 2023, with the symbolic threshold of 10,000 cars sold, is on track to be broken in 2024. The current pace would thus be 11,000 units, representing a 10% increase.

Successful Shift to Electrification

Surprisingly, the region covering Europe, the Middle East, and Africa has been the most successful at the beginning of 2024 with 2,500 deliveries. China is lagging behind with 337 sales, evidence that a serious economic crisis is approaching.

If we distinguish the top consumer country, the United States takes the lead with 1,600 sales alone in the first six months.

This performance largely relies on the electrification of two best-sellers: the large SUV Urus, which sees its consumption drop to the point of being “socially acceptable,” and the hypercar Revuelto, whose order book is full for at least the next two years.

The smallest Huracan is no longer in the catalog, with Lamborghini only fulfilling the last orders. Its replacement, also hybrid, will be unveiled at the end of the year, which will further boost sales.

Finally, the first electric Lamborghini is still expected for 2028.

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