This Honda electric car is a hit, but it is not sold in Europe
This page is translated from the original post "Cette Honda électrique est un carton, mais n’est pas vendue en Europe" in French.
- 06/01/2025 16:25
The Honda Prologue, the Japanese brand’s first 100% electric SUV, is experiencing remarkable success in the United States.
In just seven months since its launch, over 33,000 units have been sold in 2024, surpassing even the sales of the Honda Passport, its internal combustion counterpart, and several electric models from General Motors, which provided its technical foundation! This is a notable achievement for a vehicle initially criticized and considered doomed to fail.
During its presentation, the Prologue faced criticism. Some observers doubted its ability to establish itself, viewing it as a poorly executed variant of General Motors’ Ultium platform. However, Honda proved otherwise by carefully adapting this base, adding specific touches, precise tuning, and a proprietary software interface.
The Prologue quickly established itself as a benchmark thanks to its solid specifications and an user experience close to that of internal combustion vehicles, reassuring buyers. Equipped with an 85 kWh battery, it offers a range of up to 476 km. Fast charging remains its weak point, with a maximum power of only 155 kW, allowing it to go from 20% to 80% in 35 minutes.
Honda enjoys a strong popularity in the American continent
To succeed, Honda has spared no effort to attract customers. In addition to an attractive price under 40,000 euros with local incentives, the brand offers a “all-in-one” approach with home or on-the-go charging solutions, covering part of the installation costs. This is how they make a SUV that combines space, range, and flexibility more glamorous.
American customers also praise the reliability and after-sales service of Honda dealerships, while the brand’s hybrid technology legacy continues to reassure buyers.
Despite this success, Honda has yet to introduce the Prologue to the European market. Yet, in the face of brands like Hyundai or Tesla, the Prologue would probably have strong arguments to persuade. The success of the Prologue could serve as a model for Honda’s future electric offerings, both in Europe and elsewhere, with or without… Nissan.
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