The Rich Stay Rich and Lamborghini Turns Heads!

Lamborghini broke all records in 2023 with a delivery of 10,687 cars. And without promotions!

2024 has been a crazy year for Lamborghini! With 10,687 supercars delivered, a 6% increase compared to 2023, the bull brand set a new historical record. This success is based on a well-oiled strategy combining innovation, luxury, and especially a 100% hybrid lineup that manages to inspire even those allergic to electricity.

Stephan Winkelmann, Lamborghini’s CEO, does not hide his pride: “We continue to grow and attract new generations, while remaining at the forefront of sustainability and innovation.” Lamborghini’s strategy, which involves a careful balance between supply and demand, is paying off, enhancing the appeal and value of its cars.

All regions where the brand is present have seen their sales increase. Europe, the Middle East, and Africa lead the way with 4,227 cars delivered (+6%), followed by the Americas (3,712 units, +7%) and the Asia-Pacific region (2,748 units, +3%).

• If you don’t have a Lambo…

The Revuelto, Lamborghini’s first V12 hybrid model, made a big impression when it was unveiled in March 2023. This gem is so in demand that orders are full until 2026! The Huracán, nearing the end of its career, remains a pillar with its various versions (Sterrato, EVO Spyder, etc.), before handing over to the Temerario, unveiled in grand fashion at Monterey in August 2024. The latter immediately established itself as a true “Fouerclass” thanks to its innovative design and state-of-the-art technology.
Finally, the Urus SE, the hybrid version of the famous SUV, launched in April 2024 in Beijing, continues to strengthen Lamborghini’s position in the super-SUV market.

With a 100% hybrid lineup, Lamborghini kicks off 2025 at full throttle. The brand promises to invest even more in innovation to stay as desirable. To those who can!

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