Hyundai launches a fully digitalized used car buying journey

We are evolving in an increasingly digital world and the automotive industry is keen to keep pace. A case in point is Hyundai.

In a world where digitalization is becoming essential, Hyundai Motor France has partnered with MeetDeal to offer an innovative solution: a remote showroom allowing customers to purchase used vehicles online, with ease and personalized human support.

Located in Rivesaltes (66), this 250 m² space recreates the environment of a traditional dealership (displayed vehicles, Hyundai furniture), but is reserved for connected advisors. These experts, trained in the brand and its services, interact directly with customers via live videos, ensuring support at every step of the process.

Since February, Hyundai has been offering its used vehicles through its Hyundai Promise platform or on Leboncoin. These vehicles, aged 12 to 15 months, come from the manufacturer’s fleets or from short-term rental returns. Reconditioned and eligible for the Hyundai Promise label, they are offered at prices consistent with those of the approved dealership network.

Trust is Key

“Try it, and you’ll adopt it” is now a thing of the past. Today, we even consume automobiles through photos, or rather videos. Customers can explore a vehicle in detail through online sessions where a connected advisor films the interior and exterior live, answering questions and ensuring personalized follow-up. Despite this digitalization, Hyundai remains committed to maintaining a strong human relationship, which is essential to support customers throughout their purchase.

Depending on the financing method, the buying process continues remotely or at the dealership. In all cases, the administrative formalities, document signing, and even delivery are designed to provide a smooth and modern experience.

This initiative, which complements the traditional dealership offering without replacing it, represents a strategic lever for Hyundai and its network. It generates additional traffic while strengthening the closeness and quality of customer service. This hybrid model, combining online sales and local relationships, benefits the brand, dealers, and buyers, while meeting the new expectations of the market.