The best car commercial of Super Bowl 2025 is by Häagen-Dazs!

Automakers are avoiding Super Bowl 2025, but Häagen-Dazs surprises with an action-packed chase.

While most automakers are skipping commercials for the Super Bowl this year, Häagen-Dazs, known not for its shiny bodies and beautiful mechanics but for its ice cream tubs, is joining the celebration with a wild advertisement centered around a spectacular chase featuring Muscle cars.

Once predominant, the presence of automakers through commercials during this iconic event has drastically decreased. Only Jeep and Ram have confirmed their presence, while loyal brands like Ford, General Motors, Hyundai, and Toyota have announced their absence, marking a downward trend that has persisted for several years.

An ice cream, Fast & Furious flavor

Häagen-Dazs, for its part, has revealed a promising teaser worthy of the best action movies. We see a 1970 Chevrolet Chevelle and a 1966 Plymouth Satellite weaving through dense traffic, only to be abruptly halted by a delivery person transporting Häagen-Dazs ice cream tubs.

Titled The Heist by its creators, this advertisement seems to draw inspiration from the world of heists and chases in the style of Fast & Furious. According to rumors, the soundtrack honors the roaring V8s, avoiding the pitfall of a silly tune.

According to the specialized media Ad Week, the share of airtime occupied by auto commercials at the Super Bowl has fallen to less than 10%, far from the heights reached a few years ago when over a third of the spots were dedicated to them. Despite the astronomical costs, some brands have made a name for themselves with memorable advertisements in the past. Häagen-Dazs demonstrates with this bold ad that a good idea can come from unexpected brands. Stay tuned tonight to see the full version!

ALSO READ: Call to boycott Tesla during Super Bowl!