Tesla: Free Lifetime Charging Offered for Model S and Model X

Aging, the Tesla Model S and Model X are struggling to sell, aside from the manufacturer’s poor image. Hence the trick regarding charging.

The commercial strategy of Tesla that consists of offering charging within its global network of Superchargers is now well-established. Whenever sales drop, the American manufacturer deploys this trick with unparalleled persuasive power. However, when we calculate the giveaway, there can be disappointment. Regardless, as long as it ultimately works.

Thus, we learn that Tesla now offers unlimited free charging – hence for life – in all European countries for newly ordered Model S and Model X. One real constraint: the gift ceases once the vehicle changes hands… The offer is linked to the first driver and can be canceled at any time, if one takes the time to read the general conditions below.

What is the actual amount of the discount?

The offer of lifetime free charging from Tesla might seem incredibly generous, but it is not as advantageous as one might think. From an economic perspective, the real cost for Tesla remains moderate: most drivers do not travel more than 20,000 km per year, which amounts to about 400 to 600 € in annual electricity costs, or between 4,000 and 6,000 € over ten years, much less than an equivalent cash discount.

Moreover, the marketing impact of the mention “free for life” is much greater than its actual value: most charging is done at home, and Superchargers are only used occasionally, especially during long trips. Finally, while Tesla is gradually opening its network to other brands to generate revenue, encouraging its VIP customers (with vehicles priced above 100,000 euros) may end up looking bad in the long run. And when someone can afford such vehicles, is the question of free charging central?

In summary, free charging remains an attractive bonus for high-mileage drivers, but it does not represent a true economic revolution for the majority of buyers.

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