What do we already know about the affordable Tesla?

The rumor is growing again around a Tesla prototype recently spotted near the Fremont factory.

Looking similar to a camouflaged Model Y, this vehicle could well be the first version of the long-awaited “affordable” Tesla. But behind the excitement of fans and investors lies a more nuanced reality.

Since Tesla officially canceled its compact model plans in 2024 based on an entirely new dedicated platform to focus all its efforts on the robotaxi Cybercab, the manufacturer seems to have changed strategy. Instead of launching a completely new vehicle, Tesla would opt for a simplified version of its existing models, based on the production lines of the Model 3 and Model Y. The goal is to reduce costs, improve margins, and maintain an acceptable utilization rate of its factories, which is said to have fallen to around 60%.

The prototypes observed in recent months show subtle differences. A silhouette very similar to the Model Y but potentially slightly smaller, although a shorter wheelbase has not yet been confirmed. Is it a stripped-down version, or a new model aimed at a more urban positioning? The question remains open.

What we do know, however, is that these variants will clearly aim for a lower selling price. This would involve using simpler materials: fabric seats, the disappearance of certain comfort features like acoustic double glazing, heated seats, or the rear screen.

Even if Tesla might give them new names, these models will not be revolutionary in design or technology. They will mainly be a pragmatic response to a declining demand, especially in mature markets.

So, true low-cost Tesla or just an economic variant? The answer will likely come from an official announcement by the end of the year. In the meantime, the brand continues to play on ambiguity… and to pique our curiosity.

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