A smart #5 on two wheels?
This page is translated from the original post "Une smart #5 à deux roues ?" in French.
- 21/07/2025 14:09
But how far will Smart go to promote its electric SUV?
Here is the Smart #5 in a unique edition… inspired by cycling. In partnership with Trek, the brand reveals an exclusive example of its SUV, dressed in the “Couler” design used by the Lidl-Trek team for the 2025 Tour de France. An unexpected nod to the world of cycling, now showcased on four wheels.
Called Project One ICON “Couler”, this look combines brush strokes, layered textures, and paint splashes in a decidedly dynamic style. The idea: to reflect the fluid movement of cycling and celebrate an active lifestyle. Nothing less. This initiative is the third of its kind between Smart and Trek, following a road bike and an electric mountain bike, both co-branded.
Here we see Smart’s marketing promise — “open your mind” — creatively brought to life. The goal: to expand horizons, bridge worlds, attract an urban yet sporty clientele, eager for exploration… and sensitive to lifestyle campaigns.
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To accompany this launch, Smart and Trek will organize “4+2 lifestyle” events in their shops and dealerships. The program includes bike rides with the SUV as the follow vehicle, live broadcasts of Tour de France stages, and other themed activities. An original way to bring the brand’s universe to life off the beaten path.
A family SUV with robust lines, the Smart #5 is already available in China, Europe, Hong Kong, and Malaysia. It represents the most spacious and technologically advanced model ever produced by the brand. And if we believe this cycling-inspired version, it could very well continue to show up where it’s least expected. After the roads, the trails?
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