On August 31, the Fisker Ocean shipwreck victims will sink!
This page is translated from the original post "Le 31 août, les naufragés du Fisker Ocean sombreront !" in French.
- 17/08/2025 7:39
Fisker Ocean owners have only a few days left to hope for an extension of their electric SUV’s lifespan.
Two weeks to have their car repaired or to obtain a refund for work already completed under official recalls, this is the grim outlook for those who believed in the Fisker saga. After August 31, 2025, no maintenance will be covered by the brand, unfortunate customers will have to manage on their own, yet another symbol of the California manufacturer’s shipwreck.
Founded by designer Henrik Fisker, the man behind the Aston Martin DB9, the BMW Z8, and even involved in the development of the Tesla Model S, the brand aimed to embody a stylish and sustainable alternative to Tesla. But as with his first venture with the hybrid sedan Karma, which led to bankruptcy in 2013, Fisker stumbled again.
Fisker had everything to succeed!
Re-launched in 2016 with the help of subcontractor Magna International and a more accessible positioning aimed at competing with the Tesla Model Y, the company seemed to have learned from its mistakes. Yet, internal management proved disastrous: disputed financial decisions, cost-cutting at the expense of quality, supply issues, and commercial chaos.
According to employees, the influence of Geeta Gupta-Fisker, the CFO and COO, as well as the founder’s wife, weighed heavily in the company’s drift. As a result, an Ocean SUV affected by serious defects, ranging from erratic braking to doors that refuse to open. The NHTSA, the American regulator, has opened four investigations and pointed out the lack of a true network to handle repairs and warranties.
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Today, the recall campaign is the last lifeline for owners. After August 31, no more appointments, no more refunds: each will have to bear the consequences of a brand that has missed its turn. Fisker illustrates how, in a rapidly evolving electric market, it’s not enough to have a great design name to survive.
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