MINI wants to party in Munich
This page is translated from the original post "MINI veut faire la fête à Munich" in French.
- 22/08/2025 14:08
On the occasion of IAA Mobility 2025, which will be held from September 9 to 14 in Munich, MINI promises a playful and joyful experience.
MINI will be present at two iconic locations in the city: a MINI Pavilion at Lenbachplatz and an Open Space BMW Group at Max-Joseph-Platz. The brand will notably unveil two John Cooper Works showcars in their world premiere, born from a collaboration with an international lifestyle brand.
The MINI Pavilion will be entirely dedicated to these models, highlighting the sporty side of the brand and its heritage in the world of competition. The two JCW showcars aim to reflect the MINI spirit: refined design, racing inspiration, creative touches. Visitors will be able to observe them closely in a space reimagined for the occasion, but without any illusion of grandeur: it is primarily a modest setup to present a few novelties and remind everyone of the brand’s identity.
Why take oneself seriously?
At Max-Joseph-Platz, the Open Space BMW Group offers a different, more immersive approach. Here, you will find a reconstruction of central London, a nod to MINI’s British origins, as well as a presentation of the electric range and competitive heritage. The goal is simple: to show the brand from different angles, without pretending to present a spectacular show. But if car shows are becoming festive and open places again, we won’t complain.
MINI thus reminds us of its historical presence on racetracks, particularly with the John Cooper Works range, while exploring electric mobility. The whole remains accessible, without seeking to overly impress: the show becomes a way to meet the brand, to discover some models, and to remind us that the automobile can remain a place of curiosity and sharing.
You might be interestedin this article:
In summary, MINI in Munich does not promise a gigantic show, but rather a punctual and well-crafted experience. Visitors will be able to admire the new models, discover the JCW universe, and enjoy a light setup that allows a reconnection with the spirit of car shows. Between tradition and innovation, IAA 2025 becomes a space where the brand can showcase itself, and where car enthusiasts at least have the opportunity to spend a pleasant moment.
We also suggestthese articles:
Also read
