On September 5, BMW will stake its future on this model
This page is translated from the original post "Le 5 septembre, BMW mettra son futur en jeu avec ce modèle" in French.
- 30/08/2025 9:34
On September 5, BMW will unveil its new iX3, along with a part of its electric future.
As the first model of the famous “Neue Klasse”, this 100% electric SUV must convince with both its style and performance. If the public isn’t swayed by its angular and technological design, BMW could find itself in as delicate a position as it experienced during the Chris Bangle era.
On paper, this new model has everything it needs to establish itself in the highly competitive Premium electric vehicle market. Based on the Neue Klasse platform, the iX3 introduces major innovations: a range of up to 800 km according to the WLTP cycle thanks to 6th generation eDrive technology, a maximum charging power of 400 kW, and bidirectional charging (V2L, V2H, V2G). At an ultra-fast charging station, it’s possible to recover 350 km of range in just ten minutes. Although these figures lag behind the standards announced by some Chinese manufacturers, they remain perfectly suited to current charging infrastructure.
A BMW to Experience
BMW also emphasizes driving pleasure. The Heart of Joy system optimizes the dynamic management of torque in a matter of milliseconds, while the new centralized computer “Superbrain” adjusts braking, traction, and dynamic behavior in real-time. The interior experience is reimagined with the BMW Panoramic iDrive: panoramic display across the entire windshield, central touch screen, and “shy-tech” interface on the multifunction steering wheel, all powered by the BMW Operating System X.
In relation to its designated rival, the Tesla Model Y, the iX3 plays its prestige card: bold design, minimalist interior, innovative cylindrical batteries, and ultra-fast charging. While Tesla focuses on efficiency, BMW claims to deliver driving pleasure, chassis balance, and European refinement.
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The success of the iX3 will therefore depend on the reception of the Neue Klasse style, the effectiveness of the charging infrastructure, and the manufacturer’s ability to deliver on its promises for the series. One thing is certain: BMW is not trying to copy Tesla but to confront it in its own way, wagering its reputation and future on a single card.
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