iX3: BMW Finally Speeds Up Like Tesla and BYD
This page is translated from the original post "iX3 : BMW accélère enfin comme Tesla et BYD" in French.
- 19/09/2025 16:31
BMW surprises the automotive world by simultaneously unveiling and producing its new iX3.
While historical European manufacturers have the unfortunate habit of chaining prototypes, teasing, presentations, re-teasing, pre-commercialization, re-re-teasing, and finally commercialization over several months or even years, BMW accelerates the pace and draws inspiration from the methods of new players like Tesla, BYD, or Xiaomi. A strong signal for the market and a clear sign that the brand is taking control of its production strategy.
Unveiled on September 5, the iX3 was already configurable online from the 9th. BMW confirms today that production will begin at the end of October at the brand new BMW Group factory in Debrecen, Hungary. The first BMW factory fully powered by renewable energy, it represents the strategic vision iFACTORY, where digitalization and efficiency combine to create sustainable production. Every process has been digitally planned and tested, from assembly lines to high-voltage batteries assembled on-site.
BMW no longer has the time to take its time
The painting workshop perfectly illustrates the innovation: powered exclusively by renewable electricity, it allows for a reduction of nearly 90% in CO₂e emissions per vehicle compared to previous models. The electric, automated internal logistics ensures the direct transport of components to assembly points, while the vehicles themselves interact in real-time with systems and employees through AI and digital twins.
“We have taken on the challenge of building a completely new vehicle in a completely new factory, and to do it as efficiently as possible,” rejoices Hans-Peter Kemser, director of the Debrecen factory. More than 2,000 employees benefit from comprehensive training, leveraging the global expertise of BMW sites to ensure flexible and high-quality production.
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With this BMW iX3, BMW proves that speed, sustainability, and digitalization can go hand in hand. In less than a month, the brand demonstrates that the traditional automotive industry can adapt to the speed and innovation demands of new market players. A true lesson in agility and strategic vision that positions the BMW iX3 as a symbol of the Neue Klasse and the automotive production of tomorrow.
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