How Amazon Will Help Stellantis Connect Its Vehicles
This page is translated from the original post "Comment Amazon aidera Stellantis à connecter ses voitures" in French.
- 06/01/2022 11:36
Not a day goes by without witnessing a car manufacturer teaming up with a tech giant. On Wednesday, January 5, 2022, it was Amazon and Stellantis’ turn to announce the conclusion of a series of multi-year agreements, through which the former will help the latter accelerate and succeed in their “digital transformation”.
Yesterday, in our article dedicated to Sony’s automotive ambitions, we mentioned that software sometimes represented more than half the value of a vehicle. It is in this context that Amazon will provide its expertise in “experiences” digital, artificial intelligence, and cloud computing to Stellantis’ 14 brands.
This is still quite vague, but Amazon will contribute to the design of the STLA SmartCockpit software platform, which will display a personalized interface for each occupant. For example, a Chrysler Pacifica could suggest a family outing with recommendations for multimedia programs (videos, podcasts?), restaurants, and popular spots. The Alexa voice assistant and the Fire TV multimedia platform, already integrated into some vehicles of the group, would be generalized.
Data Collection
Stellantis has also committed to favoring Amazon Web Services (AWS). The connected services and the data collected (whose nature and purpose have not been specified) by Stellantis will be hosted on the servers of the global cloud computing leader.
Amazon will also train 5,000 developers and engineers in automotive software development… and in AWS cloud technologies. In return, Amazon will equip itself next year with the new electric utility Ram ProMaster to ensure deliveries in the United States.
Tech Giants’ Assault on Vehicles
Last year, Stellantis announced that its infotainment systems would be based on Android Automotive, Google’s software platform, already adopted by Ford, General Motors, Renault, and Volvo. However, it seems that the STLA SmartCockpit will exclude Google services (Google Maps, Google Assistant…) in favor of those from Amazon and TomTom.
Therefore, the SmartCockpit will be an alternative to Google Android Automotive, but will consumers have an alternative to the GAFAM, that is, the tech giants, in their cars? Nothing is less certain…
Also read: Vision-S: what Sony can bring to the electric car
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