Facing the Chinese Threat, Mercedes Moves to the “Next Level”
This page is translated from the original post "Face au péril chinois, Mercedes passe au « Next Level »" in French.
- 16/09/2025 17:12
Mercedes launches an ambitious program to support the largest product offensive in its history.
Mercedes is taking a new step in its industrial strategy with the launch of its “Next Level Production” program. The goal is to make its factories smarter, more flexible, efficient, and sustainable, while preparing for the arrival of more than 40 new models over the next three years.
The starting point will be in the factories in Bremen (Germany) and Kecskemét (Hungary). By 2026, they will produce the new 100% electric GLC, the first model based on the new MB.EA architecture. This will be followed by a new generation of the C-Class equipped with EQ technology. These models will be manufactured on the same lines as the thermal and hybrid versions, demonstrating the flexibility sought by the manufacturer. The long-wheelbase version of the GLC will be produced later in Beijing, for the Chinese market.
Mercedes invests (almost) without limits
Mercedes has invested more than two billion euros in its European factories to support this transformation. The integration of digital tools and artificial intelligence solutions already allows for the simulation and optimization of production processes. The announced goal is a 10% reduction in production costs by 2027, notably through automation, more efficient logistics, and increased use of renewable energy.
Since 2022, Mercedes production sites have been carbon neutral. The company now aims to cover 70% of its energy needs with renewables by 2030. To achieve this, the manufacturer is relying on wind and solar projects in Germany, with the ambition to reach 100% by 2039. Concurrently, collaborations with robotics partners are paving the way for the gradual introduction of humanoid robots in certain logistics tasks.
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With “Next Level Production,” Mercedes-Benz affirms its commitment to reconcile technological innovation, industrial efficiency, and environmental responsibility. European factories are at the heart of this strategy, laying the groundwork for an unprecedented global product offensive for the star brand.
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