Augmented reality glasses while driving?

Among its new digital innovation projects, BMW is integrating augmented reality glasses into the driving experience.

According to BMW, augmented reality glasses could enhance the driving experience in the future. The German brand took advantage of CES in Las Vegas to let attendees try augmented reality glasses during a drive through the city. Wearing the glasses, navigation instructions, danger warnings, entertainment content, charging station information, and additional visualizations in parking situations are seamlessly integrated into the real environment by the « XREAL Air 2 ». Augmented reality and mixed reality devices are expected to become increasingly popular in the coming years, thanks to technological advancements and more affordable entry-level models for consumers. They aim to make journeys safer and more enjoyable as a complement to the screens installed in the vehicle.

BMW has been developing these technologies since 2008 and succeeded in showcasing for the first time stable augmented reality and mixed reality content to passengers in a moving vehicle. The displayed image is stabilized within the environment in all driving situations (turning, acceleration, braking, and rough roads). To achieve this, the device’s tracking system is connected to the vehicle’s sensor data. BMW Group has filed patents for nearly 70 inventions by its developers in recent years.

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