Guess in which country the Ferrari Luce is already a hit!

Criticized in Europe, the first 100% electric Ferrari is expected to succeed… where it meets real demand

The Ferrari Luce, the first 100% electric model in the history of the Italian brand, has undoubtedly been one of the most talked-about cars of the year. Its unconventional design, its four-door silhouette with antagonist opening, its five real seats, and its lack of a combustion engine have sparked strong reactions among purists. Many see it as a break from Ferrari’s DNA. However, behind this controversy, the first commercial signals tell a very different story.

While Ferrari still refuses to share precise order numbers ahead of its quarterly results announcement scheduled for the end of July, the manufacturer assures that the reception of the Luce is in line with its expectations. Its CEO, Benedetto Vigna, even mentions a particularly marked interest from some strategic markets.

A Ferrari Meeting Its Customers

And the origin of this demand is anything but surprising: China. While European enthusiasts remain largely attached to the V8 and V12, the world’s largest electric vehicle market is much more welcoming to this new Ferrari. For a wealthy clientele from tech or finance, electric is no longer a hindrance but rather a symbol of modernity.

This shift is no coincidence. Ferrari has identified China for several years as a key market for its first electric model. In addition to China, Silicon Valley also represents another customer base particularly receptive to this new philosophy.

However, Maranello’s strategy remains cautious. Unlike some luxury manufacturers that are multiplying SUVs and electric models, Ferrari is not looking to revolutionize its lineup. According to several estimates, production of the Ferrari Luce could be limited to about 2,500 units per year by 2030, or even fewer than 1,000 units in the initial years. Production volumes that the Chinese market alone is more than capable of absorbing. Therefore, the goal is not to replace combustion models, but to attract additional clientele without altering the brand’s image.

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The first official figures will soon allow for a true measure of the commercial success of the Ferrari Luce. One thing seems already certain: while it still divides enthusiasts in Europe, the electric Ferrari could find its greatest success where electric cars have already become the norm.

ALSO READ: Ferrari Luce: historic error or strategic success for the first electric Ferrari?

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