Citroën enters an unexpected market!
This page is translated from the original post "Citroën se lance sur un marché inattendu !" in French.
- 05/04/2025 9:58
Citroën commits to road safety in rural areas by offering a new type of speed bump.
Who better than a manufacturer like Citroën to understand the effects of a poorly designed speed bump on a car’s chassis? Facing the challenges faced by rural communities in maintaining their infrastructure, the French manufacturer has launched a groundbreaking initiative to improve road safety: replacing dangerous or non-compliant speed bumps with certified devices. The program began in Issoire (Puy-de-Dôme), where two standard-compliant speed bumps were successfully installed. This large-scale test is part of a civic and responsible approach, true to the brand’s historic commitment to safety.
Until the end of 2025, Citroën will offer several willing rural municipalities free access to these devices. Interested town halls can submit their applications via a dedicated portal until December 31, 2025. Applications will be analyzed based on the danger posed by existing installations and the urgency of local needs. Dedicated contact for municipalities: https://www.citroen.fr/univers-citroen/ralentisseurs.html
Often installed hastily, some current speed bumps are too high, poorly positioned, or barely visible, creating risks for users. Bringing them up to standard involves costs that can be difficult for small municipalities to bear. “Thanks to Citroën, we have been able to secure several areas without impacting our budget,” says Bertrand Barraud, mayor of Issoire.
The speed bumps installed through this program comply with recommendations from CEREMA (Center for Studies and Expertise on Risks, Environment, Mobility, and Planning). Made in France, they are designed in white, sand-textured concrete, ensuring excellent grip and enhanced visibility.
“This experiment illustrates our desire to offer tangible solutions for safer and more inclusive mobility,” declares Édouard George, Director of Citroën France. By combining innovation and responsibility, Citroën strengthens its local presence and commitment to territories.
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