Which car brand is the most popular on the Internet?
- Published on 19/03/2025 14:08
- Modified on 23/09/2025 11:29
Eskimoz, Europe’s leading digital marketing agency, has published its Barometer analyzing the online visibility of players in the automotive sector.
Eskimoz’s study explores the dominance of certain automakers, platforms, and strategies in a context where the car buying journey predominantly begins online.
Not surprisingly, Tesla captures 20% of the SEO (Search Engine Optimization) traffic of automobile brands in France thanks to its premium image, its well-managed digital communication, and the enthusiasm for electric vehicles.
Renault (16%) and Peugeot (15%) compete for second place, driven by their hybrid and electric models. Volkswagen and BMW follow, while Hyundai and Kia are making progress, reflecting the rise of Asian brands.
Dealers and Mandataires: A Strategic Duel
LeBonCoin and La Centrale dominate with 60% of the automotive-related SEO traffic, thanks to their strong presence among private individuals. AramisAuto stands out among the mandataires with 25% of the SEO market share, followed by Auto-IES and Elite Auto, which focus on optimized content and targeted advertising campaigns.
Searches for electric cars have surged by 45% in one year, boosted by ecological regulations. The Tesla Model 3, Renault Mégane E-Tech, and Peugeot e-208 are among the most searched models. Brands are adapting their strategies by incorporating simulators, comparators, and educational content.
The SEO traffic in the automotive sector decreased by 3% in 2024, giving way to a rising influence of SEA (Search Engine Advertising), accounting for 10% of traffic. Mercedes, BMW, and Audi are the main beneficiaries. SEO aims to improve a website’s visibility on search engines organically, meaning without paid advertising. This includes optimizing content, keywords, and inbound links to rank well in organic search results.
In contrast, SEA relies on paid advertising campaigns, where advertisers bid to position their ads at the top of search results. These ads are often displayed as sponsored links.
80% of automotive searches are conducted on mobile. Additionally, 60% of the traffic comes from internet users over 40 years old, confirming that digitalization affects all generations.
READ ALSO: Here are the best car charging networks
This page is translated from the original post "Quelle marque automobile est la plus populaire sur Internet ?" in French.
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