This Jeep ad with Harrison Ford is a masterpiece (video)

Harrison Ford surprises by appearing in “Owner’s Manual,” the Jeep film unveiled during Super Bowl 2025.

The two-minute Jeep spot, kept secret until its live broadcast, was directed by Oscar-nominated filmmaker James Mangold (A Complete Unknown, Le Mans 66, Indiana Jones and the Dial of Destiny, The Wolverine). Through this manifesto for Jeep owners, the message is clear: in the face of life’s challenges, everyone must find what makes them happy.

In this short film, Harrison Ford addresses viewers directly, mentioning the lack of an owner’s manual to guide our human choices, unlike cars. He states: “Choose what makes you happy. My friends, my family, my work make me happy. This Jeep makes me happy… even if my name is Ford. That’s my owner’s manual. Go ahead. Write yours.”

Accompanied by the original score Go Anywhere, composed and performed by Nathaniel Murphy for Jeep®, this spot conveys a philosophy of freedom and adventure that is dear to the brand. Ford, for his part, admits he accepted this project for its sincere message and simplicity: “It wasn’t to put myself forward or evoke my past roles. Just a laid-back conversation, an idea to share. I loved how it was developed.” The presence of James Mangold at the helm certainly played a significant role.

Jeep continues to expand its offering with multi-energy solutions for its iconic 4×4 vehicles. Leading the charge, the Wagoneer S, the brand’s first 100% electric model, is already on sale in the United States and Canada and will arrive in Europe in early 2026. With this beautiful ad clip already viewed 1 million times in 10 hours, the brand regains control of its image by returning to its nature and passion DNA. Thank you, Mr. Ford!

READ MORE: The bold look of the Jeep Wagoneer Sgoneer S