When Tesla inspires Ferrari on electric cars
This page is translated from the original post "Quand Tesla inspire Ferrari sur les voitures électriques" in French.
- 14/02/2023 8:00
The new CEO of Ferrari complimented Tesla’s leader, citing his significant role in the mainstream electric transition.
The recent head of Ferrari, the Italian luxury vehicle manufacturer, praised Elon Musk, his counterpart at Tesla. In an interview with Bloomberg, Benedetto Vigna highlighted his contribution to accelerating the mainstream electric transition in recent years.
This aligns with the brand’s shift towards electric vehicles. Its first 100% electric model will be unveiled in 2025 and available on the market the following year. By contrast, Tesla has been producing electric vehicles since the Roadster in 2006: Model S, Model 3, etc. Ferrari’s CEO acknowledges Musk for making decisions that shook up the automotive industry and for supporting the acceleration of the electric transition process, which Vigna previously described as slow.
The emotional sensation according to Vigna
Nevertheless, the CEO of the Maranello brand emphasizes a contrast between Tesla and Ferrari. Vigna talks about emotional feeling to differentiate the driving experience between the two brands.
The emotion conveyed by a vehicle is at the heart of the driving pleasure, according to Benedetto Vigna. This is what differentiates the functional necessity of moving — in Tesla, in his view — from the unique experience of driving a Ferrari.
Why is Ferrari starting its energy transition so late?
Ferrari’s lineup currently consists of combustion and hybrid vehicles. The prancing horse brand justifies this by citing the reluctance of some of its customers to switch entirely to electric.
Therefore, the CEO intends to keep producing combustion and hybrid models as long as possible. They will add electric vehicles gradually as they are developed.
Indeed, Ferrari and Lamborghini have recently pressured the European Union to exempt their vehicles from the ban on combustion vehicles starting in 2035 within the EU. However, they only received a one-year reprieve for their efforts.
We also suggestthese articles:
Also read
