Porsche’s Christmas Movie is a True Gem!

For Christmas, Porsche chooses the warmth of hand-drawn art over the cold perfection of artificial intelligence.

In a world where advertising campaigns are multiplying thanks to AI, Porsche decides to slow down. The German automaker has unveiled The Coded Love Letter, an animated short film entirely created by Parallel Studio in Paris, without any involvement of artificial intelligence. Hand-drawn and enriched with 3D animations, this film invites viewers to spot eight hidden references to the brand’s history and DNA. Every detail, from the design to the iconic symbols, becomes a little surprise to discover.

At a time when the public is starting to tire of automatically generated images, this artisanal choice stands out as a breath of fresh air. The textures, the little imperfections, and the warmth of the human touch convey an emotion that digital perfection cannot reach. Porsche here bets on slowness and attention, giving viewers the pleasure of taking the time to observe and savor each scene.

Passion and Emotion

But The Coded Love Letter is not just a film: it’s a true observation game. Fans are invited to search for hidden references, discuss, and share their discoveries. Watching becomes interactive and immersive, transforming a simple short film into an experience that can be watched multiple times.

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By returning to craftsmanship, Porsche shows that emotion and commitment do not always arise from technology. This film reminds us that sometimes, refusing AI can be a strong creative gesture, capable of surprising and touching the audience. In a landscape saturated with cold images, the brand proves that it is still possible to create magic with patience, care, and humanity.

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