Polestar and Citroën reconcile
This page is translated from the original post "Polestar et Citroën se réconcilient" in French.
- 01/09/2022 17:40
Engaged in a legal standoff since 2020, Citroën and Polestar have finally reached an agreement. The premium Volvo brand will thus be able to launch in the French market.
Citroën believed that the Polestar logo looked too similar to theirs. The manufacturer with the double chevron had taken legal action in France. DS joined the case, for similar reasons. As Le Monde recalls, the Paris court issued a verdict leaning somewhat in favor of the two French brands, considering that Polestar had “infringed” on their reputation. Condemned to pay €150,000, the Sino-Swedish brand was also, and above all, required to withdraw from the French market.
Inspired by this first victory, Citroën later took the matter before European courts, hoping to ban Polestar across the entire Old Continent. But this time, the Stellantis group’s brand did not succeed. Facing multiple attacks, Polestar countered by accusing Citroën of copying the design of some of its wheels.
Eventually, both manufacturers managed to find a common ground. A Citroën representative confirmed that the complaints had been withdrawn. The terms of the agreement have not been made public.
Polestar is again authorized in France
Polestar will therefore be able to market its electric vehicles in France. The manufacturer’s website, which was previously blocked in France, is now accessible.
Currently, Polestar only sells one electric sedan, the Polestar 2. But the range will soon expand, with the launch of the Polestar 3 SUV this year. It will be followed in 2023 by a more compact second SUV, the Polestar 4. A sedan (the Polestar 5) and a roadster will complete the manufacturer’s 100% electric lineup, which is mainly owned by the Chinese Geely.
Read also: Polestar to launch a nearly 900 hp electric roadster
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