The fear of electric cars plays into the hands of the Toyota Prius

Since 1997, the Toyota Prius has established itself as the pioneer of hybrid vehicles, and it shows no signs of stepping down.

But to survive, one must know how to evolve, and in 2025, the Prius receives a series of new optimizations. The 2025 Prius is equipped with an advanced geolocation system that maximizes the efficiency of its plug-in hybrid powertrain. This system analyzes the road and traffic conditions to automatically adjust the car’s performance, ensuring optimal battery use, especially in low-emission zones.

This new generation of Prius is not lacking in innovation. It comes standard with a digital key and a wireless smartphone charger, making access to the car and charging devices more convenient than ever. The 2025 Plug-in Hybrid Prius takes its dual DNA performance to unprecedented heights, offering up to 111 kilometers of range in 100% electric mode in urban environments according to the WLTP cycle, while maintaining remarkable efficiency for long distances thanks to Toyota’s hybrid technology.

The Prius, Queen of Consensus

The impact of the Prius on the automotive market is undeniable. With over 5.3 million units sold worldwide since its launch in 1997, including 350,000 plug-in hybrids, it has not only defined the trends of electrification but has also made this technology accessible to the general public. The fifth generation of the Prius, with 223 horsepower (164 kW), is the most efficient to date.

In terms of consumption, the 2025 Prius stands out with a consumption of only 0.5 l/100 km in the mixed WLTP cycle, emitting just 12 g/km of CO2, making it the most environmentally friendly Prius model ever produced. Moreover, it introduces for the first time at Toyota a solar charging system capable of providing up to 8 additional kilometers of electric range per day.

The 2025 Prius continues its legacy of innovation, enhancing safety with Toyota’s latest T-Mate and Safety Sense technologies while offering an improved and safer driving experience. Orders for this model are already open at Toyota dealerships starting at €39,400.

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