Labubu and Porsche: The Collaboration We Didn’t See Coming!
Porsche and Labubu unite their worlds to celebrate the 60th anniversary of the 911 Targa with a playful artwork.
Porsche has never been afraid to explore new creative territories… but inviting Labubu and King Mon aboard a 911 Targa? That’s a meeting no one saw coming, and it lit up the Icons of Porsche 2025 festival in Dubai. Blending iconic automotive design with pop culture fantasy, the Porsche x Kasing Lung collaboration has captivated art enthusiasts as well as lovers of beautiful machinery.

Festival visitors discovered a unique installation born from the imagination of Kasing Lung, the artist behind The Monsters. His universe, populated with endearing creatures with mischievous smiles, has conquered the world, and Labubu, the true star of the collection, made a highly noticeable first appearance in a Porsche. This is a nod to Lung’s childhood, marked by an initial “Wow!” in a 911 that has never left him.
Pop culture and the Targa myth
This unlikely meeting between Lung’s monsters and the timeless elegance of the 911 Targa comes at the perfect time. The model celebrates its 60th anniversary, an occasion marked by an exclusive miniature and especially a metal sculpture of King Mon behind the wheel of a classic Targa. Only 60 copies will be produced, available starting early 2026 through How2Work. Needless to say, collectors are already on the lookout.

Beyond the object itself, it’s the spirit of collaboration that resonates. The favored little monster of children, well known to parents, and the Targa, conceived as early as 1965 as a smart balance between freedom and safety thanks to its iconic rollbar. Two worlds, two symbols, but one philosophy: character, emotion, and creativity.
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For Porsche, this initiative illustrates a clear intention: to show that inspiration transcends circuits and design studios. With Kasing Lung, the Stuttgart brand opens a new artistic window, where pop culture interacts with automotive heritage without taking itself too seriously. One thing is for sure: Labubu in a 911 Targa is a meeting we won’t forget anytime soon.
This page is translated from the original post "Labubu et Porsche : La collab qu’on n’a pas vue venir !" in French.
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