Attention, Eyes! Here is Naomi Campbell’s BMW!

As a Partner of the Festival, BMW presents a special creation exclusively during this must-attend cinema event.

BMW is the official automotive partner of the Cannes Film Festival for the third consecutive year. The brand with the propeller has also extended its partnership with Naomi Campbell, launched last year. The latest product resulting from this creative collaboration is the BMW XM Mystique Allure. Inspired by the supermodel, this unique version of the XM made a very special appearance in Cannes on May 15.

The collaboration first took its steps last year during the launch campaign “Dare to be You” for the BMW XM. Alongside her successful career on the runways, Naomi Campbell has also established herself as an actress and creative visionary, becoming one of the most influential figures in the global fashion scene. Her commitment to greater diversity in the industry has made her a spokeswoman for the new generation of young talents in the worlds of creation and fashion.

The BMW XM and Naomi Campbell:  a forward-thinking creation.

With its iconic stylistic language, its interior built for maximum comfort, and the M HYBRID drive system making its debut on a series model, the BMW XM creates a entirely new level of connection between luxury and high performance.

The plug-in hybrid electric motor combines, depending on the variant, with a six-cylinder inline or a V8 petrol engine. The BMW XM Label is the most powerful production car ever made by BMW M GmbH.

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