Mitsubishi Recaptures Its Spirit of Adventure
This page is translated from the original post "Mitsubishi retrouve son esprit d’aventure" in French.
- 16/10/2025 10:05
On the occasion of the Japan Mobility Show 2025, Mitsubishi Motors unveils an unprecedented electrified crossover concept designed to reconnect with the spirit of exploration.
After several years dominated by urban SUVs and cautious repositioning based on Renault’s technical platform, Mitsubishi appears determined to return to what has long defined its identity: a passion for adventure, freedom, and the great outdoors.
The concept, revealed in a world premiere in Tokyo, embodies this desire for revival. Its sleek and robust design combines urban elegance with off-road character. The interior, spacious and adaptable, aims to be a true sanctuary of relaxation. Mitsubishi presents it as a space conducive to glamping, transforming each stop into an immersive experience. The vehicle benefits from proprietary technologies — advanced electrification and all-wheel drive — promising strong performance on all terrains, while ensuring a smooth and silent ride.
A true Mitsu?
But beyond the technical aspects, Mitsubishi claims here a return to a state of mind. Under the theme “Forever Adventure,” the manufacturer imagines a universe where the car becomes an extension of the human experience, connected to nature and the senses. The booth at the show, designed as a living desert, invites visitors to feel this philosophy: sounds, textures, and images immerse the public in an atmosphere of escape.
The brand also relies on storytelling to nourish this reappropriation of its identity: tales of everyday adventures, playlists of memories, and reimagined mascots create a coherent whole centered around travel and sharing.
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With this concept car, Mitsubishi seems to turn the page on standardized SUVs to reconnect with its core DNA of manufacturers of rugged, exploratory vehicles genuinely oriented toward the outdoors. Although the production version remains hypothetical, one thing is certain: the Japanese automaker appears ready to reaffirm that automobiles can, and should, once again be an invitation to leave behind the city asphalt and venture far away.
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