Honda Returns to the Auto Show with a Unique Experience
- Published on 06/04/2026 16:14
Honda will unveil its 100% hybrid range and offer a unique immersive experience thanks to its partnership with The Ring.
Honda has officially confirmed its participation in the 2026 Paris Motor Show, which will take place from October 13 to 18 at Paris Expo Porte de Versailles. This announcement marks the highly anticipated return of the Japanese manufacturer to the Paris show, with its last appearance dating back to 2018.
The Honda stand, covering an area of 200 m² located in hall 6, facing the walkway leading to hall 4, will open its doors to media and professionals on October 12, before welcoming the general public. Under the slogan “Dream, live the Honda experience,” the stand will offer a total immersion into the brand’s universe, combining interactive animations and unique experiences.
Hybrid and Virtual in the Spotlight
Honda will particularly highlight its 100% hybrid range, accompanied by its new 8-year manufacturer warranty, launched on March 1, 2026. Jean-Alexis Bidet, Director of the Honda France Automobile Division, states: “This participation is an opportunity to introduce the public to the Honda universe through an approach focused on visitor experience, combining innovation and interaction.”
The brand will also unveil an innovative partnership with The Ring, a French startup specialized in automotive simulation and connected objects. Thanks to this collaboration, visitors will be able to drive miniature cars via a teleoperation simulator, faithfully reproducing every movement and recording performance and lap times in real-time. Thibault Satto, President and co-founder of The Ring, explains: “This immersive experience reconnects the public to the thrilling world of motorsport.”
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With this return to the 2026 Paris Motor Show, Honda confirms its commitment to combining the electrification of its range, technological innovation, and unique experiences to attract visitors and strengthen its visibility in the automotive sector.
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This page is translated from the original post "Honda revient au Mondial de l’Auto avec une expérience inédite" in French.
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