Stellantis promises a grand evening at the Paris Motor Show
- Published on 19/03/2026 14:41
Stellantis confirms its presence with eight iconic brands and more than 60 models showcased on a monumental stand.
As the global automotive industry undergoes an unprecedented transformation, the 91st edition of the Paris Motor Show, scheduled from October 12 to 18, 2026, is set to be a time of recovery. A strong symbol of this revival, the Stellantis group makes a massive return to the Porte de Versailles, taking a prominent position at the heart of Hall 6.
After a quieter presence in previous sessions, the Franco-Italian-American giant is deploying an impressive force this year. With a titanic stand of 5,340 m², Stellantis doubles its exhibition space compared to 2024. No less than eight brands (Alfa Romeo, Citroën, DS Automobiles, FIAT, Lancia, Leapmotor, Opel, and Peugeot) will act as ambassadors to attract the expected 500,000 visitors.
Electric innovations and European premieres
The show will be the stage for major launches for the European market. DS Automobiles will officially present its DS N°7, a compact SUV promising up to 740 km of range. Meanwhile, Lancia will confirm its revival with the new Gamma, a fastback flagship produced in Melfi, combining Italian elegance and electrified powertrains.
The group’s international expansion will also be highlighted through the Leapmotor brand, which will unveil its B03 sedan in a European premiere, along with its upcoming crossovers. Peugeot will play the card of emotion and performance with a dedicated Sport area for the 9X8 and the new E-208 GTi, proving that electric can also be synonymous with passion.
The return of physical and human experience
This deployment of resources marks a turning point in the marketing strategy of manufacturers. After favoring 100% digital launches for some time, manufacturers are rediscovering the intrinsic value of physical shows to create a direct connection with the public.
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In conclusion, after nearly disappearing due to the health crisis and a certain disaffection, the Paris Motor Show is regaining its colors. It is heartening to see the return of manufacturers who seem to have understood that social media cannot replace human contact. With 8 brands and more than 60 vehicles displayed, Stellantis proves that the emotion of reality remains the best sales engine.
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This page is translated from the original post "Stellantis promet le grand soir au Mondial de l’Auto" in French.
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