Ferrari and the Passion Spotlighted

Ferrari, to celebrate a year of success, presents a unique light show along a one-kilometer route in its hometown of Maranello.

At the end of a season that culminated in victory at the 24 Hours of Le Mans, a spectacular light show was held in Maranello. It is dedicated, as President John Elkann states, “to the men and women of Ferrari who make the extraordinary possible and to our Ferrari family around the world thanks to whom our company is unique.”

“A journey through lights, sounds, and images that reflect our essence, celebrate our successes, and guide us toward an even brighter future,” adds the president. Some of the most iconic buildings serve as a backdrop for the light projections that tell the story of a company made up of more than 5,000 people.

A spectacle consisting of 400 elements, including projectors, LED bars, and spotlights, over a stage area of more than one kilometer. The show will be scheduled daily until the holiday season.

Video clips of some cars that have crossed the complex over the years are projected on the brick wall surrounding the historic entrance: from the 125 S, which made its debut here in 1947, giving life to an extraordinary series of models, to the two 499Ps that triumphed last June at the 24 Hours of Le Mans.

Continuing along the Enzo Ferrari avenue illuminated in red, the former paint shop tower is transformed into a large screen dominated by the values embodied since always by the Prancing Horse: people and team; tradition and innovation; passion and success. The buildings built afterwards evoke the highlights of the year, displaying the faces of many employees who contributed to every aspect of the company: Racing, Sports Cars, Lifestyle.

The wind tunnel, designed by Renzo Piano, is chosen as a symbol of the technological innovation shaping every aspect of the company’s life. Colorful beams project aerodynamic flows created inside the wind tunnel onto its surface, allowing an imaginary glimpse inside one of the most inaccessible buildings of the complex.

The route continues toward the next chapter of Ferrari’s story. The e-building, scheduled to open next June, is illuminated at the center of the new 100,000 m² area under construction.

The event was designed with the greatest attention to sustainability and in compliance with the strictest standards of energy efficiency.