Xiaomi Sets Up in Europe!
This page is translated from the original post "Xiaomi s’implante en Europe !" in French.
- 29/09/2025 9:08
Xiaomi opens its first international research and design center for electric vehicles in Munich.
More recognized on the Old Continent for its smartphones and connected devices, Xiaomi continues its push into electric mobility. Just four years after announcing its ambition to become a car manufacturer, the brand takes a strategic step with the opening of its first research and design center outside China. It is in Munich, in the heart of Germany’s automotive hub, that the group has chosen to establish this European base.
The choice of Germany is no coincidence. Xiaomi has already made a name for itself at the Nürburgring, a worldwide automotive temple. Member of the exclusive “Industriepool,” the brand has signed a long-term partnership with the circuit, to the point of giving its name to a section of the track: the “Xiaomi Curve.” A symbolic recognition for a newcomer aiming to play among the giants.
Xiaomi measures itself against the German benchmark
In Munich, the “Xiaomi EV Europe Research and Development and Design Center” will focus on three main areas: intelligent driving systems, vehicle dynamics, and design aimed at a global audience. But the challenge goes far beyond technical aspects: Xiaomi aims to attract top European talents. Engineers, designers, and researchers will be recruited locally to combine German expertise with Chinese vision.
This location will also serve as a springboard to build partnerships with research institutes and other industry players, in line with Xiaomi’s “Human x Car x Home” strategy, which seeks to connect the car to the entire smart home ecosystem.
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The commercial launch of the brand’s electric vehicles in Europe is scheduled for 2027. By laying the groundwork for its presence now, Xiaomi demonstrates its careful preparation for its arrival. From the SU7, already popular in China, to future models adapted for European roads, the manufacturer aims to establish itself as a key player in global electric mobility.
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