Xiaomi Blows Up a Century of Automotive History!
This page is translated from the original post "Xiaomi dynamite un siècle d’histoire automobile !" in French.
- 21/08/2025 16:11
In a record time, Xiaomi is transforming an ambitious, even unreasonable, dream into industrial reality.
Long perceived as a mere outsider, the Chinese tech giant Xiaomi demonstrates that it is possible to establish itself in the very exclusive world of electric automobiles, provided there is a clear vision, a robust strategy, and… a solid financial foundation!
What strikes is the power and speed of execution. While Tesla took years to build its legitimacy, and the largest European manufacturers needed a century to establish their prestige, Xiaomi manages in just a few months to achieve milestones that the industry thought were insurmountable. This acceleration signifies a new era, one where financial power, technological agility, and execution speed are redefining the rules of the game.
In the second quarter of 2025, Xiaomi’s automotive division and associated technologies recorded 2.71 billion euros in revenue, with 2.55 billion coming directly from electric vehicle sales. A spectacular progression of 234% in one year, illustrating the rapid rise of the brand.
Production and delivery figures confirm this momentum. Between April and June, 81,302 vehicles were sold. In the first six months, Xiaomi has already exceeded 157,000 deliveries, bringing the cumulative total to over 300,000 cars since the launch of its electric range. Few newcomers display such results so quickly.
What is the limit for Xiaomi?
The launch of the YU7 Series SUV last June marked a turning point. Positioned as a high-end model that combines performance and comfort, it immediately captivated the public: more than 240,000 firm orders were recorded in just 18 hours, even before the first deliveries had begun.
Financially, the trajectory is equally encouraging. Losses in the automotive division narrowed to about 38 million euros in the second quarter, a mere drop in the ocean compared to the revenue. Xiaomi now aims for profitability in the second half of the year. An ambitious goal, but one that seems more than realistic given the current curve.
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The distribution network is not lagging behind. With 335 sales centers spread across 92 cities in China, Xiaomi is rapidly deploying a physical presence that matches its ambitions. This offers great prospects for an ambitious manufacturer that has set a priority target on Europe.
From a mere tech player, Xiaomi is becoming a full-fledged automobile manufacturer. And while it is just getting started, it already seems capable of reinventing some of the rules of the game in the industry.
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