With the EX30, Volvo Slashes Prices and Declares War on Tesla (Video)

Never before has Volvo produced such a compact SUV, and even less so a 100% electric one. And especially not at such an affordable price!

No time to waste. Just after its presentation, this new small urban SUV is already available for order. We buy and consume on a whim, without reflection. Such is the world today.

Note that the pricing argument immediately becomes central in the discussion, because the achievement is not insignificant. In its entry-level “Start” version (which lives up to its name), offering almost 95% of modern comfort features in 2023, the pre-bonus price is 37,500 euros. After deducting the 5,000 euros ecological bonus, it drops to 32,500 euros! Who can top that? Probably for the first time, an electric SUV costs less than a corresponding combustion engine model. This feat deserves recognition.

Not a discounted product

Moreover, dynamically, this same Volvo EX30 Start offers 272 hp and a theoretical range of 344 km. If range anxiety is a concern, an Extended Range version is available with 480 km WLTP cycle and the same power for a minimal additional cost (4,200 euros), since the pre-bonus price is 41,700 euros. Tesla Model 3 or Y are the main targets! Lastly, a four-wheel drive version with two electric motors, called Twin Performance, offers 428 hp and a 460 km range. Its price starts at 49,250 euros and is therefore outside any bonus scheme.

Relevance above all

Otherwise, nothing revolutionary but very effective: minimalist Scandinavian design, digital instrumentation, and charging levels that are nothing extraordinary. The Volvo EX30 has an onboard charger capable of 11 kW AC and fast charging in DC ranging from 135 kW to 155 kW depending on the battery capacity.

The new Volvo EX30 has been designed as the vehicle with the lowest carbon footprint of all vehicles in the brand’s history. By addressing emissions throughout production and the lifecycle of the EX30, as well as a thoughtful use of materials inside and out, Volvo claims to have reduced the total carbon footprint of their product over 200,000 km of driving to less than 30 tons of CO2.

How is Volvo doing?

Very well, thank you! In 2022, the Chinese-Swedish brand posted an operating profit of 1.97 billion euros and sold 615,121 vehicles worldwide. A new record in its 115 years of existence.

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