Volkswagen Challenges Godzilla and King Kong!

For global visibility, nothing beats a good product placement in a blockbuster. Volkswagen seems to appreciate the recipe.

Volkswagen signs a nice collaboration with Warner Bros and Legendary Entertainment to take advantage of the global visibility of “Godzilla x Kong: The New Empire.” This highly anticipated blockbuster features Volkswagen’s ID.4 in a cinematic experience reminiscent of the presence of the Mercedes ML in the first installment of “Jurassic Park.” Alongside the film’s release, Volkswagen Japan, where Kong has become a global pop culture icon, has developed a trilogy of short content with no other ambition than to entertain for social media, thus strengthening the brand’s partnership with the film.

Discover three cleverly crafted clips infused with subtle and light humor: “The Awakening”, “Need A Charge”, and “Coffee Run”. Set in the monstrous universe of “Godzilla x Kong: The New Empire,” these snippets offer a glimpse into the connection between the Volkswagen ID.4 and these Titans.

Volkswagen is working to establish partnerships within the film industry as part of its new brand positioning. Recent collaborations include “Miraculous: Ladybug & Chat Noir,” “Ant-Man and The Wasp: Quantumania,” and Disney+ Star Wars series “Obi-Wan Kenobi,” “Andor,” and “Mandalorian.”