The Tesla Model Y is 6,000 euros more expensive overnight!

With Tesla, today’s price is not the same as tomorrow’s, and let’s just say they’re not holding back.

Tesla announced at the beginning of the week that the prices for the Model Y would increase on March 22, and the manufacturer kept its word. The price hike is 2,000 euros in France, which raises the price of the Propulsion model to 44,990 euros before the ecological bonus, or 40,990 euros in reality.

A 2,000 Euro increase on the list price, but in reality a hike of 6,000 euros compared to yesterday, when many models in stock enjoyed a generous discount of 4,000 euros in addition to the ecological bonus of 4,000 euros! Members of the Facebook Group “Tesla Model Y en français” reported around 1:00 AM examples priced at 34,990 euros!

An unpleasant pricing yo-yo

It is becoming difficult to understand the pricing policy of the American manufacturer. Part of the explanation for this increase may of course come from the sabotage that the Gigafactory in Berlin suffered at the beginning of the month. A week of production was lost due to the shutdown of the production line, and the lost profits amount to millions of euros.

But Tesla also has a habit of juggling prices to better manage its vehicle stock. These methods, noble in their sense, are struggling to resonate positively with a car clientele that needs reassurance. By playing too much, Tesla risks seeing its customers turn their backs on them.