The new Peugeot salesperson is a robot.

To help you take the plunge into 100% electric, Peugeot now offers you a new chatbot.

There was a time when you would go to a Peugeot dealership to glance at the entire range of the manufacturer. You would admire the rear of the cars, test the firmness of the seats, compare the quality of the leathers and the softness of the fabrics, and most importantly, you would slam the doors to ensure that the sound conveys a good impression of solidity.

After that, you would be offered a small coffee by a friendly salesman in a suit and tie, and you would compare Diesel and Petrol engines. Once this tour was over, you would leave with your arms full of brochures, a keychain, and a pen bearing the brand’s logo, and of course, some stickers and magnets to please the kids. Naturally, right after that, you would go to Renault, Mercedes, or Toyota to complete the experience.

Today, you go to a concept store where you are greeted by a consultant in a sleeveless jacket and sneakers who knows little about the history of the brand they are selling but is well-versed in the capsule collection of merchandise developed in collaboration with a street artist or a DJ. Is this a vision of an old curmudgeon? An apologist for “better times”? Perhaps.

Peugeot claims that 46% of the questions asked on Peugeot.fr today are related to electric vehicles. This makes sense since this technology is still very young but, whether we like it or not, represents the future of mobility. As the automotive industry undergoes the largest revolution in its history, it is more important than ever to inform, which we humbly try to do every day at Mobiwisy. For manufacturers, it would require armies of salespeople trained in this new technology to answer all customers, but you understand that this old-school consultant is a species on the verge of extinction.

To meet these expectations, Peugeot is launching ELECTRIC Genius on the Peugeot.fr website, an AI-powered chatbot capable of answering all their questions on the subject of electric vehicles. And there are many! By the end of the year, ELECTRIC Genius will be accessible 7 days a week and 24 hours a day on Peugeot.fr. So we might grumble for effect, but this initiative is certainly moving in the right direction and is, in any case, in tune with the times. Ultimately, an intelligent robot is better than a poorly trained salesman. But count on us to go challenge it with some tough questions!

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