The decline in the price of used Teslas is confirmed

The phenomenon is obvious in the United States and does not only affect the redesigned Tesla Model Y. A trend that is expected to intensify in Europe.

A recent study conducted by iSeeCars reveals that the prices of used Tesla models have experienced an unprecedented depreciation in the United States over the past year. Early figures show an average drop of 13.6%. This trend fits into a broader context of declining prices for used electric vehicles, but Tesla stands out due to the magnitude of the decrease.

Among the flagship models, the Tesla Model S and Model Y have seen their values plunge by approximately 16.2% and 15.9% respectively. For the latter, the arrival of the new generation has certainly had an effect, but it is more pronounced than on other recently facelifted cars. The Model 3, particularly popular in North America, limits the decline to 13.5%. These massive depreciations highlight an alarming trend for the brand, which was once a symbol of prestige and technological innovation.

However, it is important to note that the quality of Tesla vehicles is in no way being questioned. The brand’s models continue to receive praise for their electric performance, impressive range, and reliability. And what about the highly praised charging infrastructure? The issue lies elsewhere, and it is deeper: it concerns Tesla’s brand image, which has been seriously tarnished in recent months.

The worm is in the fruit

If these figures currently relate to the American market, the outlook for Europe is even gloomier. The brand faces increasing rejection on the Old Continent, where Elon Musk’s image is becoming more and more controversial. His legendary actions and statements, often perceived as controversial, are now closely associated with those of Donald Trump. This link is strongly disliked by many European consumers, whether or not they own a Tesla. This association directly harms the appeal of Teslas, complicating resale and affecting vehicle residual values.

This erosion of brand image represents a deep wound for the manufacturer, which could take years to heal. Tesla will need to overcome major challenges to regain consumer trust and restore its status as an undisputed leader in the electric vehicle market. The coming months will be crucial to see whether the brand can steer back on course or if this trend will continue to impact its future.