Brothers Alexis and Félix Lebrun Race for Leapmotor

It’s not necessarily the collaboration we expected the most, but Leapmotor has secured two excellent ambassadors to kick off its French adventure.

It is always delightful to see a brand associate its image with athletes like the Lebrun brothers. They embody inspiring values of discipline, self-improvement, and team spirit. Moreover, we know that such a partnership helps them further structure their sports environment by providing the financial resources that, like all top-level athletes, they truly need to excite us. In passing, a striking contrast with influencers, the new darlings of brands, who are often distant from these values. End of parenthesis.

In this dynamic, Leapmotor France announces a partnership with the renowned French table tennis players. Gold medalists in team events at the 2024 Olympic Games, European doubles champions, and ranked among the top players worldwide, Alexis (born in 2003) and Félix (born in 2006) become the new ambassadors of the Chinese brand belonging to the Stellantis group.

Leapmotor Makes a Nice PR Move

Félix, a virtuoso with his “pen-holder” grip, embodies the agility and modernity of the T03, a city car. Alexis, more powerful and creative, will be the face of the C10 SUV, rugged and versatile. While Alexis already enjoys his C10, Félix will have to wait a little longer to get behind the wheel… as he still hasn’t passed his driving test.

The partnership is illustrated by a humorous campaign where the athletes throw table tennis balls into Leapmotor showrooms. An original way to attract the public to dealerships and offer goodies or signed table tennis sets to those who find these little balls.

A partnership between sport and innovation that promises to appeal to athletes and enthusiasts of new mobility. This definitely deserved a little spotlight.

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