Is This Red Tesla Supercharger the New Pilgrimage Site?

Tesla reached a symbolic milestone in September 2023 and wanted to mark it not with a white stone, but with a red charging station.

September 2012. Tesla inaugurated its first 6 electric charging stations as part of a network that was meant to foster the rise of electric cars. Without this colossal investment, without this risk-taking and brave signaling, nothing could change.

September 2023. Tesla unveiled its 50,000th electric charging station worldwide, an achievement whose value is hard to estimate as it is truly incredible for a single manufacturer. Rivals, on the other hand, chose to collaborate to create a parallel cooperative network, having understood but too late that the car was one thing, and the charging network another in the business argument and commercial success.

So, of course, Tesla enjoys communicating in its own way, by maintaining an air of mystery. This 50,000th station, in Ultra Red color (a shade listed in the Tesla catalog), did not reveal its location, choosing instead to sign its tweet with “Somewhere in the world“. It’s up to the community to find it and share it on social media. Quite a master of buzz, unlike any other automaker.

Well, according to the setting, the scene is likely taking place in the United States and is quickly becoming a pilgrimage site. If you’re looking for it, its location is already known: Roseville, California. A challenge… to beat!

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