Tesla Sold Only One Car in This Country in January!
- Published on 20/02/2024 16:56
- Modified on 26/09/2025 8:12
Tesla rules the world of electric cars, but one nation still resists the American invasion.
Tesla has rightly become the symbol of the automotive revolution driving us toward a forced transition to 100% electric. But for various reasons, the American manufacturer still struggles to find its place in certain markets. One of these markets appears to be South Korea, where Tesla only sold one vehicle in January. Overall, Tesla faces a significant decline in its sales across Asia.
Surprisingly, this is not the first time; in summer 2022, it managed to sell no cars there at all. This sharp decline in Tesla’s sales highlights a broader phenomenon of decline in the electric market in South Korea. In January, registrations of electric vehicles, across all automakers, decreased by 80% compared to December.
To explain this phenomenon, one could cite high interest rates and inflation that are hurting the South Korean automobile market, but the problem is deeper. Primarily, on their local market, the two giants Kia and Hyundai have focused their short-term strategy on hybrids rather than full electric vehicles. Furthermore, the lack of widespread fast charging infrastructure in the country continues to be an obstacle.
Finally, as strange as it may seem, Tesla has a very negative image due to its presence in China. To the general public, a Tesla is considered a Chinese car. In the land of the morning calm, Elon Musk’s antics do little to improve the situation among a society that is very sensitive to image. An anti-Tesla lobbying campaign has been set up to damage the manufacturer’s reputation and discourage potential buyers.
READ ALSO: What does the decline in Tesla searches on Google tell us?
This page is translated from the original post "Tesla n’a vendu qu’une voiture dans ce pays en Janvier !" in French.
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