Tesla plummets with a nightmarish January

Tesla records a historic drop in sales in January as the electric vehicle market explodes.

In January 2026, Tesla experienced a significant chill in the French market. The American brand recorded only about 661 registrations, a decline of 42% compared to January 2025, a figure that represents one of the lowest levels in several years. This underperformance stands in stark contrast to the general dynamics of the electric vehicle market in France, which continues to grow rapidly.

While the market share of electric vehicles exceeds 28% in January and sales increase overall, Tesla struggles to maintain its momentum. Several factors explain this situation. Firstly, issues with certification and unfavorable environmental scores have limited the availability of models in France. Secondly, competition is intensifying, with European and Chinese manufacturers offering more competitive vehicles tailored to local expectations and often at more attractive prices. Finally, the economic and regulatory context weighs on purchasing decisions, further exacerbating the brand’s decline.

Tesla in decline

This drop occurs at a time when other electric manufacturers are showcasing record performances. Accessible and versatile models are experiencing strong demand, driving market growth and putting Tesla at a disadvantage. The contrast is even more striking as the manufacturer is typically seen as a global leader in electromobility.

For Tesla, this start to the year represents a major warning signal. The brand will need to make extra efforts to improve its competitiveness, adjust its offerings to local demands, and restore the confidence of French buyers. Without a swift reaction, Tesla risks seeing its influence on the French market continue to erode as the electric vehicle sector transforms and competition intensifies every month.

You might be interestedin this article:

Electric Car

• 14/02/2026 9:33

The Orange Fanatics Have Their Topolino

In summary, January 2026 will remain a historic month, but for the wrong reasons, illustrating the growing challenges Tesla must face in the French market.

READ ALSO: Tesla Model Y: a cheaper and more interesting version!