Ultimate Humiliation for the Ford Mustang!
This page is translated from the original post "Humiliation suprême pour la Ford Mustang !" in French.
- 05/01/2025 17:24
Unthinkable a few years ago, the Mustang Mach-E, an electric SUV, is now the best-selling Mustang.
Since its launch in 1964, the Ford Mustang has been a symbol of American automotive culture. An icon of power and style, it has marked generations of petrolheads with its magical V8 engines and timeless design. But in response to market changes and environmental requirements, the Mustang took a bold turn in 2019 with the introduction of the Mustang Mach-E, a 100% electric and… SUV version.
When the Ford Mustang Mach-E was unveiled, purists and many car enthusiasts shouted scandal. How could Ford transform a legend of thermal performance into an electric vehicle? And worse, into an SUV? But the most critical voices are now quite silent. The Mach-E quickly won over, offering performance consistent with Mustang’s legacy, excellent range, and regular software updates. In just a few years, it has become one of the best-selling electric vehicles in the United States, just behind the Tesla Model Y.
Sales figures for 2024 confirm this trend. While the traditional Mustang experienced its worst year with a 10% decline in sales compared to 2023, the Mach-E skyrocketed with a +27% increase. Several factors explain the decline of the traditional model, primarily its controversial design for the seventh generation launched in 2023. Add to that rising prices, often related to various taxes and penalties, and a general disinterest in two-door coupes in a market dominated by SUVs and pickups, and you get the key to a ridiculous situation.
The success of the Mach-E also relies on its numerous upgrades since its launch in 2021, thanks to over-the-air updates, and on variants ranging from the entry-level model costing less than 45,000 euros to the sporty GT Rally. With a 0-100 km/h time of 3.3 seconds, the latter does not shy away from V8s and even outperforms them if we exclude the outrageous GTD. In short, Ford sensed the wind changing and adapted. Darwinism, you say?
READ ALSO: Cheap, the Ford Mustang Mach-E less expensive than the Ford Capri
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