Sold for $6,000, the Tesla Cybertruck is begging for customers
This page is translated from the original post "Bradé de 6000 dollars, le Tesla Cybertruck mendie des clients" in French.
- 15/02/2025 19:43
Massive commercial flop, the Tesla Cybertruck has become the symbol of a America in complete loss of bearings and values.
Who remembers Elon Musk’s arrogant marketing boast from 2016, when he mocked his competitors who had to resort to promotions to sell their cars? Of course! Here is the translation of the quote: “It will never – and I mean never – be possible to get a discount on a new (Tesla) car coming fresh from the factory.”
Today, one might be tempted to laugh at it if thousands of jobs weren’t at stake. Tesla is rapidly losing speed, heavily influenced by the political ambitions and divisiveness of its CEO. Not a single model in the catalog today is not heavily discounted. The latest: the Cybertruck since February 15, 2025, with promotions ranging from $4,000 to $6,000 (about €3,800 to €5,700) depending on the versions.
In addition, Tesla offers a full wrapping (wrap in the American sense) worth $4,500 for any delivery before March 31, 2025. That’s a total customer benefit of $10,500 (€10,000).
The Tesla Cybertruck, a vehicle highly anticipated by brand enthusiasts and touted as a revolution in electric pickups, has struggled to convince since its late 2023 launch. While Elon Musk predicted annual sales of 250,000 to 500,000 units, actual figures have fallen far short of these ambitions.
Initial massive interest, but a more complex reality
From its reveal in 2019, the Cybertruck generated an impressive buzz, allegedly registering nearly 2 million preorders. However, as of February 15, 2025, actual sales are estimated at only 40,000 units, a figure far below expectations. Production has not kept up with initial demand, mainly due to industrial and technological challenges faced by Tesla.
The assembly of the Cybertruck proved complicated, especially due to its stainless steel body and technological innovations that pose manufacturing challenges. Additionally, several recalls have affected the vehicle’s image: recently, the Cybertruck was ranked among the most recalled models in 2024, further fueling doubts about its reliability. In the United States, robustness is crucial to be taken seriously. It’s a failure…
A revised downward pricing
The other point of contention concerns the price. At its reveal, Elon Musk announced a starting price around $40,000, a promise that was not kept. The first versions marketed were closer to $80,000, doubling the initial estimates. This sudden increase has cooled many potential buyers.
Faced with this situation, Tesla had to revise its sales strategy. The company now offers significant discounts on stock units. A rare move for Tesla, which usually relies on high demand and firm prices. This discount policy shows the urgency to boost sales and clear unsold units. But is it too late?
An uncertain future for the Cybertruck
Despite these adjustments, the Cybertruck struggles to find its place in the market. Exported only to Mexico (a micro market) and to Canada (now in open trade war), the electric pickup has no backup options internationally where its technical specs are not compliant with regulations. Its polarizing design, production issues, and increased price make marketing difficult. Some analysts already consider the model a commercial failure, while others believe Tesla could still turn things around by optimizing production and further lowering costs. A two-wheel drive version with a small battery and reduced power will be launched soon. The last-chance gamble?
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