MG refuses to raise its prices!
Not without expressing his “deep disappointment” regarding European taxes, MG gives a little wink to Brussels.
As soon as the new customs fees are established, MG released a statement confirming its intention not to raise its prices in France. How many companies in the world are capable of absorbing an additional tax of 37.6% without batting an eye? To our knowledge, none, except for a few very rare exceptions in the luxury industry where margins exceed all logic. What is rare is expensive, but that’s not the case for a MG4. So how does MG do it? The answer can be summed up in a few words:
MG Motor France anticipated this measure and has sufficient stocks of 100% electric vehicles to ensure its customers maintain their catalog prices and avoid being hit hard by this decision from the European Commission.
MG Motor France Statement from 07/04/2024
MG thinks of its customers before thinking of its profits, and that’s really very kind… Of course, when a penalty is announced several weeks in advance, it gives the offender time to prepare. The question remains how long these stocks will last.
On the MG Motor France website, promotional offers are maintained until 30/09/2024 for MG4, ZS EV, MG5, Marvel R, and EHS. A timeline that brings us to October when the additional customs fees should be re-evaluated and fixed. Let’s remember that the taxes that came into effect this Friday, July 5, are only temporary.
ALSO READ: The new MG EHS unveiled in 10 days!
This page is translated from the original post "MG refuse d’augmenter ses prix !" in French.
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