Kia makes a small extravagance for its 80th anniversary
- Published on 05/12/2025 13:25
- Modified on 05/12/2025 15:31
To celebrate its 80th anniversary, Kia has brought together its past, present, and future in a spectacular futuristic concept car.
Kia is celebrating a significant anniversary this year and has made it known with great fanfare. Executives, employees, and former leaders of Kia gathered to honor the brand’s legacy and share its vision for the future, a trajectory shaped by decades of challenges met with determination.
The agenda included passionate employee speeches that embody the spirit of Kia, a unique commemorative film highlighting the key figures behind the brand’s success, and a solo recital by Clara-Jumi Kang, a renowned violinist and Kia ambassador, who mesmerized guests with her talent.
But the real surprise came from the automotive stage: Kia unveiled its Vision Meta Turismo concept, a symbol of tomorrow’s mobility. Inspired by long-distance travel from the 1960s, it combines high performance with a lounge-style interior, offering a welcoming and interactive space.
The vision of a bright future
The Vision Meta Turismo rests on three pillars: dynamic driving, immersive experience through digital interaction, and generous interior space. The exterior, true to the “Opposites United” philosophy, blends gentle lines with futuristic geometric shapes, while the interior transforms driving into a sensory experience through digital technologies.
A standout feature: its innovative steering wheel offers three modes – Speedster, Dreamer, and Gamer – incorporating a heads-up display in augmented reality. With connected glass, the driver sees information and virtual graphics as if floating above the road, creating a more intuitive and immersive experience.
Karim Habib, Executive Vice President and Head of Global Design at Kia, summarizes: “The Vision Meta Turismo embodies Kia’s vision, merging dynamic mobility with human-centered spaces.”
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Kia promises to reveal all the technical details of this concept that celebrates both its 80th anniversary and its bold future soon.
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This page is translated from the original post "Kia fait une petite folie pour ses 80 ans" in French.
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