Hyundai unveils its vision for extreme electric 4X4
- Published on 21/11/2025 10:48
Hyundai unveils a compact and rugged concept at Automobility LA 2025, designed in California and built for adventure.
With its CRATER Concept, Hyundai aims to remind everyone that adventure is primarily a mindset. Making its global debut at Automobility LA 2025, this futuristic compact SUV explores the next evolution of the XRT design, the brand’s most rugged and functional branch. Created at the Hyundai America Technical Center in Irvine, California, the CRATER draws directly from the extreme landscapes of the West Coast to shape a silhouette that is simultaneously sleek, tough, and very contemporary.
Visually, the concept impresses with its “Art of Steel,” a stylistic language that transforms the strength of metal into sculpted volumes. The massive fenders, sharply cut surfaces, and generous front skid plates anchor the vehicle in a decidedly off-road universe. The hexagonal 18-inch wheels, inspired by an asteroid striking a metal surface, and the 33-inch all-terrain tires further accentuate this impressive presence.
Add to this a large skid plate, anti-branch cables, and an imposing roof rack, and it becomes clear that CRATER is not just playing at being salon explorers.
Tough as nails
The interior, on the other hand, adopts a more “techno-rugged” approach. The dashboard resembles folded metal, indirect lighting, durable materials, and BYOD (Bring Your Own Device) create a modular space designed for connected adventurers. Special mention goes to the full-width Head-Up Display, a true panoramic dashboard, and the enveloping seats equipped with a four-point harness, a nod to the challenging off-pavement trips.
Finally, Hyundai has not forgotten the playful details: an integrated bottle opener, removable mirror cameras that serve as lamps… CRATER has plenty of winks for outdoor enthusiasts.
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With no production future in its current state, this concept primarily demonstrates Hyundai’s ambition: to shape XRT models that are both more emotional, more robust, and more aligned with the exploratory aspirations of its American clientele. A stylish and bold manifesto for the next generation of electrified adventurers.
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This page is translated from the original post "Hyundai dévoile sa vision du 4X4 électrique extrême" in French.
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