Hyundai Ioniq 5 Disney100, a Mickey Mouse Car?
This page is translated from the original post "Hyundai Ioniq 5 Disney100, une voiture de Mickey ?" in French.
- 24/01/2024 9:30
In the United States, Hyundai is launching a limited Disney series edition limited to 1,000 units featuring wheels that resemble Mickey’s ears.
Some collaborations are truly surprising. To celebrate the 100th anniversary of the Disney Studios, South Korean manufacturer Hyundai, aiming to conquer the United States, has partnered with the world’s most famous mouse.
The IONIQ 5 Disney100 Platinum Edition is limited to 1,000 units, starting at $59,400 excluding taxes. A handsome price once VAT is included (depending on the US state). To promote it, a mini-series “Platinum Road Trip” with actors from Disney will be broadcast starting January 23, 2024, on social media.
This series will consist of 4 episodes of 2 to 4 minutes. Hyundai will also purchase 30-second advertising spots on the Disney+ digital platform where its cartoon-style Ioniq 5 will take center stage.
Exclusive Features
The Hyundai Ioniq 5 Disney100 Platinum Edition benefits from exclusive enhancements:
- Exterior color Gravity Gold Matte
- 20-inch wheels with Mickey design
- Disney100 badges on the front fenders
- Two-tone brown and gray interior
- Disney logo on the front headrests and central armrest
- Disney100 floor mats
- Disney-themed animation on the interior screen when the car is turned on.
The Hyundai Ioniq 5 Disney 100 Platinum Edition will not cross the Atlantic. However, it demonstrates Hyundai’s growing appetite in the United States, where the Ioniq 6 sedan has cut its price by about $15,000 in recent weeks to challenge Tesla. And it seems to be working.
By adopting American lifestyle codes, Hyundai takes another step towards mainstream acceptance.
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