Guess who the first customer of the Tesla Cybertruck is?
- Published on 18/04/2026 19:22
- Modified on 18/04/2026 19:23
The Tesla Cybertruck, this long-awaited electric pickup with a futuristic design, has just revealed a surprising secret.
Its biggest buyer is none other than… SpaceX, Tesla’s cousin company in Elon Musk’s ecosphere.
According to registration data provided by S&P Global Mobility and revealed by Bloomberg, 7,071 Cybertrucks were registered in the United States in the fourth quarter of 2025. Of this total, 1,279 units (over 18%) were registered in the name of SpaceX. Adding the 60 units purchased by other companies in the group (Boring Company, Neuralink, and xAI), nearly 19% of the quarter’s sales come from Musk’s empire itself.
This represents an amount of at least 100 million dollars (at a base price of around $70,000), although fleet discounts are likely. And the story doesn’t stop there: Musk’s companies continued their momentum into 2026 with an additional 225 Cybertrucks registered in January and February.
A legitimate strategy… but revealing
SpaceX justifies these purchases by replacing its gasoline vehicle fleet with more modern and electric Cybertrucks. Wes Morrill, chief engineer for the Cybertruck project, confirmed this back in October 2025. However, the utility for xAI or Neuralink remains more mysterious.
This internal support comes at a crucial time for Tesla. Cybertruck sales fell by half in 2025 compared to 2024, far from the 250,000 annual units initially promised by Elon Musk. Without SpaceX’s purchases, Q4 registrations would have plunged by 51%.
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This phenomenon perfectly illustrates the interconnectedness of Musk’s companies: Tesla, SpaceX, xAI… an ecosystem where the right hand often helps the left hand. It remains to be seen whether the Cybertruck will ever manage to appeal to individual customers en masse, or if it will continue to rely on its most powerful “fans.”
This page is translated from the original post "Devinez qui est le premier client du Tesla Cybertruck ?" in French.
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